I would consider myself an incredibly passionate, inspiring and caring designer. My background has been in design agencies across Sydney and London, where I led various creative teams, and definitely learnt to push the boundaries of design. I truly believe great design is more than just pretty pictures - it's careful strategy, creative thinking, and personal alignment that will create wholesome, purpose-driven brands from day one.

In 2020 I left the design agencies and started my own design business. This came through a longing to make my mark in my own way, and to always work from a place of purpose and joy. I knew I wanted to channel my creativity into areas I’m passionate about, and have a special place in my heart for businesses prioritise the wellbeing of others.

Not only skilled in service based businesses, I also have in-depth expertise in e-commerce, running my own successful children’s brand - The Creative Sprout. Focused on nurturing children’s mental health and wellbeing, the business is now in its fifth year. I’ve loved growing it from the ground up and have plenty of knowledge to share!

The utter joy I experience every day in my design work and The Creative Sprout has shown me the importance of aligning with our passions, skills, and purpose.

I’m here to help you do the same, and will be here to guide you every step of the way.

Saara