Awaken your brand's purpose, find clarity, and cultivate meaningful growth with the Brand Strategy Workbook.

  • A 37-page guided workbook, taking you through the essential components of brand strategy:

    Purpose Statement: Define the core reason your business exists.

    Vision Statement: Articulate your long-term aspirations and goals.

    Mission Statement: Outline your approach to achieving your vision.

    Brand Values: Identify the principles that guide your business.

    Primary Customer: Understand who your ideal customer is.

    Competition Analysis: Gain insights into your competitive landscape.

    Positioning Statement: Establish your unique market position.

    Brand Personality: Define the human characteristics of your brand.

    Brand Archetype: Discover the overarching themes that represent your brand.

    Brand Voice: Determine the tone and style of your brand’s communication.

  • By the end of this workbook, you'll have a clear, actionable brand strategy that aligns with your purpose and propels your business forward. You'll be equipped with the tools to make strategic decisions confidently and effortlessly. This workbook provides a framework for everyone involved in your brand to make informed decisions. Most importantly, you’ll be starting on the right foot by prioritising strategy over aesthetics, laying the best foundation for your brand to thrive.

  • The workbook is an eBook.

    After purchase, you will receive a download link containing a PDF of the workbook, along with a Canva workbook. You can complete it digitally using Canva or Adobe Acrobat. Alternatively, if you prefer a hard copy, you can print and bind it at your local print shop.

I see so many small businesses jump straight into design, without the foundations. It's like trying to grow a plant without healthy soil – it might sprout, but it will never truly thrive.

Coming from an agency background, I’ve facilitated branding workshops to help business owners develop the foundations and strategic direction of their brand. I understand small businesses may not have the budget for these events, which inspired me to tailor this into a brand strategy workbook. I believe every small business deserves guidance and access to these powerful tools, which will lay the foundations to a powerful, purpose driven brand from day one.

This Brand Strategy Workbook is designed specifically for small businesses like yours, providing a comprehensive, step-by-step guide to developing a brand that truly reflects your purpose and vision. With detailed prompts and structured exercises, this workbook empowers you to articulate your brand’s core elements without the need for expensive, in-person strategy sessions.

MY WHY…

Why is Brand Strategy Important?

Differentiation: It helps your brand stand out in a crowded marketplace by defining what makes you unique and valuable to your target audience.

Clarity: It provides a clear direction and purpose for your brand, ensuring consistency in messaging and actions across all touchpoints, creating a cohesive and authentic experience.

Alignment: It aligns your brand with the values and expectations of your audience, fostering trust and building a loyal community.

Competitive Advantage: A well-defined brand strategy allows you to showcase your point of difference with ease, distinguishing yourself from competitors and aligning yourself with an authentic audience.

Long-term Vision: It ensures that every decision aligns with your vision, offering a consistent framework that you can continually refer back to for clarity and focus.

Customer Connection: It empowers you to forge deep, meaningful relationships with your audience, resonating emotionally and effectively addressing their challenges.

Align with your purpose & ideal customer effortlessly

If you would like a summary of your findings, in an easy to read format to present to those working on your brand, please reach out hello@saaralemmetty.com. This service is $150 AUD.

Terms & Conditions: This digital download is intended for personal and internal team use only. Redistribution or sharing of this material outside of your organisation is strictly prohibited. Unauthorised duplication or distribution is a violation of copyright law. Please respect the effort and creativity that went into creating this workbook by not sharing it with others.

Due to the nature of the product, there are no refunds on instant download files. Please read everything carefully to ensure you understand what you are purchasing. If you have any questions please reach out hello@saaralemmetty.com

Thank you for your cooperation, Saara