Africanologie brings together beautifully authentic homewares, each piece handcrafted by artisans and rich in story.

To reflect this, I created a brand identity that feels as considered and meaningful as the pieces themselves. Drawing inspiration from the handmade textures and imperfect linework found in their collection, I developed a suite of bespoke patterns, a refined font and colour palette, and designed supporting materials including business cards, look books, and email templates. I also provided ongoing website updates and refreshed their email flows to bring a cohesive and elevated feel to every touchpoint of the brand.