When Evalar sought to enter the Australian market with little recognition, a comprehensive strategy was needed to establish the brand’s presence. Through in-depth client consultation and research, the positioning for Evalar Australia was defined — empowering families to feel good through natural medicine.

I developed a full brand identity, packaging system, and online experience, with a focus on showcasing Evalar's clean, green history and commitment to research and innovation. A key feature of the packaging design was the use of kaleidoscopes, which distinguish each product and highlight the herbs found within, creating a visual representation of the brand’s natural roots. The result is a standout range of supplements and herbal teas that truly reflect Evalar’s commitment to nature, quality, and family well-being.