For this groundbreaking brand, I was tasked with creating a visual identity that breaks away from the cold, clinical aesthetic, and stereotypical ‘law images’ so often associated with legal services. The branding needed to feel approachable, modern, and reassuring — colourful but sophisticated. A key part of this was developing a flexible graphic system to differentiate each stage of The Divorce Studio’s e-book series, helping users easily navigate their unique journey.

The branding extends across social media, ensuring a cohesive and supportive online presence that inspires and empowers individuals to embrace a healthier approach to separation. It goes beyond offering resources, aiming to transform the way divorce is experienced by prioritising well-being, emotional health, and family unity, even after separation.